Mortgage Origination system

Designing the next competitor in mortgage origination

COMPANY

Elphi

ROLE

UX Designer

Project type

Web

YEAR

Spring 2022

Project overview

Project overview

Project overview

Elphi is a startup aiming to disrupt the mortgage industry by creating tools that streamline the mortgage origination process through automated smart tasks.

Our Task

Our Task

After securing its first lending partner, Elphi wants to bring its SaaS product to the next level. My team was tasked with creating the main dashboard and redesigning the applicant loan pages. Our primary audience would be the mortgage underwriters, but we should factor in Elphi expanding to other services in the future into our final design.

Solution

Solution

Solution

Our design focuses on simplifying borrower application workflows and optimizing workload management for underwriters. We also crafted a visual identity that aligns more closely with the brand’s values and vision.

Underwriter dashboard

Underwriter dashboard

A centralized dashboard gives underwriters a clear, at-a-glance view of all their assigned loans, tasks, and updates, helping them manage their workload efficiently and stay on top of loan progress.

Expandable loan overview card

Expandable loan overview card

High-level summary of each loan, allowing underwriters to quickly assess key details and dive deeper into tasks and updates when necessary, all from a single, organized interface.

Applicant profiles page

Applicant profiles page

A cleaner, more organized layout that streamlines access to critical loan details, allowing underwriters to navigate tasks and borrower information with ease.

  • Loan overview card

    View in-depth loan details like task progression, contacts and other metrics - all from the dashboard

  • Loan overview card

    View in-depth loan details like task progression, contacts and other metrics - all from the dashboard

  • application detail page

    Loan detail central, navigate between different sections of a loan to make processing a breeze

  • Underwriter dashboard

    Quickly see your workload, understand what needs priority and easily plan your workday

  • Loan Overview card

    View in-depth loan details like task progression, contacts and other metrics - all from the dashboard

  • Application detail pages

    Loan detail central, navigate between different sections of a loan to make processing a breeze

Kickoff meeting

Hearing from the team

Hearing from the team

Hearing from the team

During the first half of the kickoff meeting, everyone from the group had questions regarding their portion of the project. I took the time to ask questions of the team regarding their expectations and how they currently feel about the product:

Some questions I asked:

What are the specific features or functionalities expected in this redesign for the dashboard, borrower profile, and loan application form?

What features or functionalities do you believe are lacking in the current system?

In your opinion, what are the blockers preventing this product from being the product you’ve envisioned?

Do you have an example of how it should look?

Getting the lay of the land

Getting the lay of the land

Getting the lay of the land

The second half of the kickoff meeting was spent going over the previous and current version of Elphi's product.

Created by developers using pre-made components, this was a one-page proof of concept for the Elphi team. This page served as an early concept for what the product will eventually be.

Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.

Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.

Version 2.0! Still created by development, this version offered tools specific to underwriting. While underwriters did use this version, there was room for improvement.

Here is where we came in - our goal was to create the product that Elphi had always envisioned. Our design should be reflective of Elphi's brand as a modern fintech startup. While our primary users would be underwriters, we had create a design that was able to expand with more services Elphi planned to add in the future.

We also reviewed the LOS process and the expectations for Elphi’s MVP. This process shows the life of a loan from start to finish but doesn’t provide the specific method that happens in loan underwriting. We’ll come back to that.

research

Looking at our competitors

Looking at our competitors

Looking at our competitors

As I embarked on this journey, I quickly realized how intricate and competitive this industry was. To tailor our approach, I started by analyzing the strengths, weaknesses, and improvement opportunities of the products currently shaping the market.

As I embarked on this journey, I quickly realized how intricate and competitive this industry was. To tailor our approach, I started by analyzing the strengths, weaknesses, and improvement opportunities of the products currently shaping the market.

Ellie Mae

Ellie Mae

Ellie Mae

Ellie Mae’s Encompass is a comprehensive mortgage platform known for its advanced automation, end-to-end loan processing, and compliance management. Large institutions use it for its ability to handle high loan volumes and third-party integrations, though it does have a learning curve.

Mortgage Cadence

Mortgage Cadence

Mortgage Cadence

Mortgage Cadence excels in customizability, allowing lenders to tailor workflows and processes to their unique needs. While it’s powerful for organizations with specialized requirements, the complexity and setup time can be challenging.

Mortgagebot

Mortgagebot

Mortgagebot

Mortgagebot offers a simple, user-friendly solution for smaller lenders, providing fast loan processing and cloud-based accessibility. It’s ideal for institutions seeking an easy-to-implement, streamlined mortgage system without complex customization.

“A revolving door of applicants… details constantly get lost”

“A revolving door of applicants… details constantly get lost”

“A revolving door of applicants… details constantly get lost”

7 interviews were conducted: 2 from each seniority tier and 1 manager, ensuring our core user base was equally represented. The following are insights gathered from these sessions and initial solution thoughts:

100%

wished there was a way to see more loan information from one page.

100%

wished there was a way to see more loan information from one page.

80%

wanted to filter loans by different aspects to more easily prioritize their work.

80%

wanted to filter loans by different aspects to more easily prioritize their work.

80%

wanted a way to see what took priority in the week.

80%

wanted a way to see what took priority in the week.

Define

Underwriters struggle to manage their workload efficiently due to cluttered profiles and manual task tracking, causing inefficiencies and difficulty prioritizing tasks.

Underwriters struggle to manage their workload efficiently due to cluttered profiles and manual task tracking, causing inefficiencies and difficulty prioritizing tasks.

Underwriters struggle to manage their workload efficiently due to cluttered profiles and manual task tracking, causing inefficiencies and difficulty prioritizing tasks.

How might we…

improve the information architecture to organize loan details and tasks more intuitively, making it easier for underwriters to find and manage relevant information quickly?

improve the information architecture to organize loan details and tasks more intuitively, making it easier for underwriters to find and manage relevant information quickly?

How might we…

provide underwriters with a high-level overview of all their assigned loans, allowing them to quickly assess loan status and progress.

provide underwriters with a high-level overview of all their assigned loans, allowing them to quickly assess loan status and progress.

How might we…

reduce information overload for underwriters by presenting critical loan details in an easy-to-digestible format?

reduce information overload for underwriters by presenting critical loan details in an easy-to-digestible format?

design

Laying the foundation

Laying the foundation

Laying the foundation

Remember the LOS pipeline from earlier? Well, before anything else, we must address the information architecture by tackling how flows are visualized and product layout. As elphi wants to offer other mortgage services in the future, flexible structures will ensure that new features can be easily integrated without compromising user experience.

Dashboard

Dashboard

Dashboard

During this project, we had limited time with our underwriters. We had to use our time wisely meaning we couldn't get their opinion on every decision early on. As such, we worked through low-fidelity as a team before creating the mid-fidelity design we felt we could continue with.

Below is the first attempt and overall feedback

  1. Dashboard Widgets

Overall the widgets take up way too much space. By combining a few, it would open up space to see more loans.

  1. Dashboard Widgets

    Overall the widgets take up way too much space. Combining a few would open up space to see more loans.

  1. Notification + Calendar

These two widgets are saying the same thing - updates and deadlines. We like the idea of the calendar, but at this time, the updates widget is better.

  1. Notification + Calendar

    These two widgets are saying the same thing - updates and deadlines. We like the idea of the calendar, but at this time, the updates widget is better.

  1. Assigned Loan Filters

More filter labels should be added, and we should have to option to apply multiple filters at once. Loan amount isn't a metric we typically use, so that can be renamed.

  1. Assigned Loan Filters

More filter labels should be added, and we should have the option to apply multiple filters at once. Loan amount isn't a metric we typically use, so that can be renamed.

  1. Assigned Loan Filters

    More filter labels should be added, and we should have the option to apply multiple filters at once. Loan amount isn't a metric we typically use, so that can be renamed.

  1. Task Completion Gauge

Most tasks are usually in the 'in progress' stage, and the gauge is a bit arbitrary. We track progress through milestones and would be nice to see milestone or task specifics from the dashboard.

  1. Task Completion Gauge

    Most tasks are usually in the 'in progress' stage, and the gauge is a bit arbitrary. We track progress through milestones and would be nice to see milestone or task specifics from the dashboard.

With feedback in hand, we continued to refine the dashboard. I felt that 'less is more' was the best approach by reducing the amount of space taken up by the widgets, more space could be dedicated to loans. Although we agreed to move forward with this design, we still had questions to answer - how can we show loan and task progression?

Loan overview card

Loan overview card

Loan overview card

One feedback we constantly received was providing more information from the dashboard. The loan cards offered the perfect foundation to create an expandable card. Closed by default, the expanded card will show important contacts, application specifics and a task breakdown.

Loan detail pages

Loan detail pages

Loan detail pages

  1. Layout and Spacing

    Overall the spacing of this page is very compact. Also, a discussion came up about whether the layout should be vertical or horizontal.

  1. Layout and Spacing

    Overall the spacing of this page is very compact. Also, a discussion came up about whether the layout should be vertical or horizontal.

  1. Application Information

While this information is important, most of it isn't used in the underwriting stage - only closing date, loan type, interest rate, and milestone status are needed

  1. Loan Information

    While this information is important, most of it isn't used in the underwriting stage - only closing date, loan type, interest rate, and milestone status are needed

  1. Application Information

    While this information is important, most of it isn't used in the underwriting stage - only closing date, loan type, interest rate, and milestone status are needed.

  1. Detail Sub-pages

Having tasks divided into different tabs made it difficult to navigate, instead underwriters wished everything was on one page but divided into sections.

  1. Detail Sub-pages

    Having tasks divided into different tabs made it difficult to navigate, instead underwriters wished everything was on one page but divided into sections.

  1. Detail Sub-pages

    Having tasks divided into different tabs made it difficult to navigate. Instead, underwriters wished everything was on one page but divided into sections.

  1. Notification Markers

    The way we would notify underwriters should be the same on both the dashboard and loan detail pages.

  1. Notification Markers

    The way we would notify underwriters should be the same on both the dashboard and loan detail pages.

For the detail pages, I changed the sub-page navigation orientation to allow for more room between elements and reduced the number of loan details to core pieces of information underwriters need to know. As tasks are now on one page, I added category dividers to mark when one section ends and another begins.

View the full usability test breakdown here

View the full usability test breakdown here

solution

Putting it all together

Putting it all together

Putting it all together

Here's our prototype in action!

Thank you for reading!

Thank you for reading!

You can also find me here

Case studies

Naka-Kon - Coming soon!

KH: Lingering Lights - Coming soon!

© 2024 – Calista Dunbar

You can also find me here

Case studies

Naka-Kon - Coming soon!

KH: Lingering Lights - Coming soon!

© 2024 – Calista Dunbar

You can also find me here

Case studies

Naka-Kon - Coming soon!

KH: Lingering Lights - Coming soon!

© 2024 – Calista Dunbar